The R&A and Golf New Zealand revealed their strategic partnership with international golf technology solutions provider DotGolf.
The move aims to enhance the capabilities of DotGolf's technology platforms and expand the reach of its offerings in the golf industry.
DotGolf, established in 1999, has been at the forefront of delivering cutting-edge technology solutions to golf clubs and organizations. With a proven track record, the New Zealand-based company has become a household name in the golfing community for its innovative approach to technology in the sport.
Under the new partnership, The R&A and Golf New Zealand will each hold a 50% equity stake in DotGolf. Murray Ward will continue serving as Chairman, while the boards will consist of two directors from both The R&A and Golf New Zealand. Notably, Dean Murphy, the current Chief Executive of Golf New Zealand, will assume the role of Chief Executive at DotGolf.
DotGolf's technology solutions are already utilized by national associations in New Zealand, England, Ireland, Scotland, and Wales, with Australia set to adopt them starting in 2024. Through this joint investment, The R&A and Golf New Zealand aim to support DotGolf in expanding its product suite and developing new technology platforms that promote increased participation in golf.
The strategic partnership will focus on the development of multi-lingual solutions and other tools for data utilization and monitoring. This comprehensive approach seeks to attract more individuals to the sport and provide enhanced experiences for golf enthusiasts worldwide.
With DotGolf headquartered in Auckland and boasting a dedicated team of 25 staff members, this strategic partnership reflects a significant step towards revolutionizing how technology shapes the golfing landscape. The collaboration between The R&A, Golf New Zealand, and DotGolf ensures that the sport continues to innovate and adapt in the ever-evolving technological landscape.
Martin Slumbers, CEO of The R&A, said: “We have a long-term vision for how golf can thrive in the future and a large part of that is based on embracing technological solutions that can bring more people into the game and enhance services to golfers. Golf is a global sport and we believe DotGolf has huge potential to deliver cutting edge platforms and solutions to the industry.”
Michael Smith, Chairman of Golf New Zealand, said: “DotGolf has been a fantastic success story, and we are very proud of our people and the progress we have made in New Zealand and international markets. We are delighted to now partner with The R&A to support the future growth of DotGolf. We believe The R&A is the ideal partner given our strong alignment in values, and our shared ambition to support the growth of golf. ”