TaylorMade launch MySymbol program allowing total golf ball customisation
TaylorMade has launched the MySymbol golf ball program, which offers golfers exciting new logo and design options for TP5 and TP5x golf balls.
As golf continues to see big growth in customisation, personalisation, and visual technology, TaylorMade latest launch has allowed players to enhance their performance and tailor their equipment taking golf ball customisation to new heights.
Players can make these balls their own by selecting the colour of the iconic TaylorMade logo, choosing a unique symbol, or creating a personalised alphanumeric message below the logo.
Mike Fox, Senior Director of Golf Ball Product Creation, said: “Customisation and personalisation within golf is amongst the biggest trends in the industry right now and MySymbol puts TaylorMade in the forefront of that space.
“We have invested heavily in visual technologies and personalisation because it is by far what golfers, including our TaylorMade athletes, are asking for. We are excited to bring endless options for customisation and personalisation to our consumers in this unique way with MySymbol.”
Team TaylorMade athletes are also planned to start taking advantage of this new program with Collin Morikawa and Charley Hull will be the first to put their MySymbol balls into play this month.
Collin Morikawa said: “A big part of golf is being in a great mental state and when I see the picture of my dog Koa, I immediately am calm and confident. Being able to put a custom logo on my ball in a way that I enjoy and isn’t distracting is something I never could have envisioned.”
