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TaylorMade Golf and Tiger Woods Unveil Groundbreaking Apparel and Footwear Line: "Sun Day Red"

TaylorMade Golf and Tiger Woods Announce Historic New Apparel and Footwear Brand "Sun Day Red"
Image credit: TaylorMade Golf

TaylorMade Golf and Tiger Woods, the 15-time major champion and 82-time PGA TOUR winner (aka The Goat), have forged an unprecedented partnership, marking a historic moment with the introduction of a new lifestyle brand, Sun Day Red.

Under the TaylorMade Golf Company umbrella, Sun Day Red emerges as a distinct entity, boasting its own team of designers and staff, along with a dedicated headquarters in San Clemente, California.

Crafted from the ground up, Sun Day Red aims to become a premier lifestyle brand, offering a comprehensive range of high-end apparel and footwear. Leveraging Woods' wealth of expertise in performance apparel and footwear, the team at Sun Day Red collaborates closely with him to ensure meticulous attention to detail in the development of its products.

Tiger Woods TaylorMade Sun Day Red
Image credit: TaylorMade Golf
"I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed. There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing, and we are for people that share those values, whether it’s on the course, or in life. We will be anchored to putting the athlete first in the product decisions we make. TaylorMade Golf has been a great partner on the equipment side. They have the best people who I deeply trust, and they can bring this to life like no one else."

- Tiger Woods

The Sun Day Red logo incorporates Tiger’s 15 major championship wins within the design of the signature brand tiger.

Sun Day Red logo
Image credit: TaylorMade Golf

Woods and TaylorMade have enlisted seasoned leaders from the realms of fashion and culture to steer the brand forward. Among them is Brad Blankinship, named as the president of Sun Day Red, entrusted with the helm of day-to-day operations.

With a wealth of experience garnered from renowned brands like Quiksilver and RVCA, Blankinship brings decades of invaluable expertise to the table.

Sun Day Red is set to debut its inaugural men's apparel line on May 1, 2024, marking its online launch in the United States and Canada. As it progresses, the brand plans to extend its reach into prominent markets beyond North America, both through retail outlets and online platforms, while also diversifying its product range to encompass footwear, women's, and children's lines.

Sun Day Red T-Shirt
Image credit: TaylorMade Golf

Speaking about the launch of Sun Day Red, David Abeles, TaylorMade President and CEO said: "We are honored that Tiger has trusted us with expanding our partnership to create an iconic brand led by the greatest athlete in the history of our sport.

"TaylorMade is proud to launch the Sun Day Red brand with Tiger’s expertise guiding the collaboration with our talented team of designers, marketers and industry leaders. This is a historic day for TaylorMade, Tiger and the game of golf and we are humbled to be a part of it."