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PGA Tour and LIV Golf agree sensational merger to end rift in professional mens golf

Image credit: Charles Laberge/LIV Golf

The PGA TOUR, DP World Tour, and the Public Investment Fund (PIF) have announced a groundbreaking partnership that combines their resources and creates a new-for-profit entity.

The agreement aims to bring maximum excitement and competition among the sport's best players, all while ensuring that stakeholders benefit from its growth.

Under the new entity's banner, the PGA TOUR, DP World Tour, and PIF will merge their golf-related commercial businesses, including the popular LIV Golf. PIF will also make a substantial capital investment in the new partnership to bridge growth and success. The move will result in a plan to develop these merged commercial businesses together, broaden fan engagement and accelerate growth initiatives already underway.

The alliance is seen to herald a new fair and objective process for any players who desire to re-apply for membership with the PGA TOUR or DP World Tour following the completion of the 2023 season. The three organisations will work cooperatively and in good faith to establish efficient, objective criteria and terms of re-admission.

With LIV golf still in the midst of its second breakthrough season, the partners involved will work together to grow and elevate the sport's team golf feature.

Importantly, today's announcement ends all currently pending litigation between the parties, which is viewed as mutually agreed, and a legal path that ends with this move.

Jay Monahan, PGA TOUR Commissioner, said: “After two years of disruption and distraction, this is a historic day for the game we all know and love.

“This transformational partnership recognizes the immeasurable strength of the PGA TOUR’s history, legacy and pro-competitive model and combines with it the DP World Tour and LIV – including the team golf concept – to create an organization that will benefit golf’s players, commercial and charitable partners and fans. Going forward, fans can be confident that we will, collectively, deliver on the promise we’ve always made – to promote competition of the best in professional golf and that we are committed to securing and driving the game’s future.

“We are pleased to move forward, in step with LIV and PIF’s world-class investing experience, and I applaud PIF Governor Yasir Al-Rumayyan for his vision and collaborative and forward-thinking approach that is not just a solution to the rift in our game, but also a commitment to taking it to new heights. This will engender a new era in global golf, for the better.”

Yasir Al-Rumayyan, PIF Governor, said: “Today is a very exciting day for this special game and the people it touches around the world,”

“We are proud to partner with the PGA TOUR to leverage PIF’s unparalleled success and track record of unlocking value and bringing innovation and global best practices to business and sectors worldwide. We are committed to unifying, promoting and growing the game of golf around the world and offering the highest-quality product to the many millions of long-time fans globally, while cultivating new fans.

“There is no question that the LIV model has been positively transformative for golf. We believe there are opportunities for the game to evolve while also maintaining its storied history and tradition. This partnership represents the best opportunity to extend and increase the impact of golf for all. We look forward to collaborating with Jay and Keith to bring the best version of the game to communities around the world.”

Keith Pelley, Chief Executive of the DP World Tour, said: “This is a momentous day. We are delighted to be able to not only reignite our relationship with PIF, but also to have the opportunity to build on our current Strategic Alliance partnership with the PGA TOUR. Together we will be stronger than ever and well positioned to continue to bring the game to all corners of the globe. To partner in this new entity and influence the growth of the game for all our DP World Tour members is energising and exciting.”

To read The R&A's reaction to the merger, click here.