Golf giants PING have released the G430 family of golf clubs in North America, Europe and South America ready for the 2023 golf season.
The new custom-fit, custom-built G430 family consists of three driver models (MAX, LST, SFT), two fairway-wood designs (MAX, SFT) in multiple lofts, six hybrid choices and an iron set (4-9, PW, 45.5°, 50°, 54°, 58°). For slower-swing-speed golfers, all of the clubs except the LST driver can be custom built with lighter head weights, the ultralight PING ALTA Quick shaft and a lighter grip as part of the G430 HL (High Launch) option.
John K. Solheim, PING CEO & President, said: “The combined distance gains throughout the entire G430 family are like nothing we’ve seen from one generation of clubs to the next.
“Our approach with G430 has been to find more speed and deliver it in a way that contributes to lower scores and more enjoyment on the course. That includes providing a level of forgiveness that remains unequalled. The powerful combination of distance and forgiveness wins out when golfers are properly fitted. We see that every day in our research and we’re excited to get the G430 into the hands of golfers so they can see the same benefits.
“The tour adoption was exceptional last fall, with almost 30 drivers in play on the PGA Tour the first week out, and multiple wins around the world since its introduction. Our staff appreciates the added ball speed of the driver and fairway woods and loves the sound. They are seeing from 2 to 4 mph gains in ball speed from the driver, which even the best players in the world are happy to find from their equipment alone.”
The new multi-material iron produces distance gains of approximately 7 to 10 yards and improved accuracy throughout the set. Our longest iron ever is the result of a complex design that combines a lower CG with stronger, custom- engineered lofts and a thinner face that delivers up to 2 more mph of ball speed – leading to significant distance gains without compromising PING’s famous forgiveness.
A key contributor to the added distance is the PurFlex cavity badge, an innovation with seven flex zones that allow more free bending to increase ball speed across the face. In combination with a lower CG, the badge contributes to the solid feel and pleasing impact sound. The stronger lofts across the set resulted in the addition of a 41° PW to ensure proper gapping options and allowed for standard lofts in the traditional scoring wedges (45.5°, 50°, 54°, 58°).
Solheim said: “Our ability to make this iron so much longer while maintaining all the other important attributes golfers need from their irons like forgiveness, stopping power and gapping alternatives is one of the most impressive engineering stories throughout the entire G430 line.
“We know golfers want more distance from their irons but distance without control doesn’t lead to lower scores. That’s why we put so much emphasis on designing an iron that not only goes a very long way, but it flies higher, straighter and lands softer.”
Among the refinements to the overall shape is a shorter hosel, which creates a more compact, clean look and helps lower the CG, aligning it closer to the force line to increase ball speed and ensure solid impact, especially low on the face. Approximately 1° of additional bounce throughout the set provides clean turf interaction and pure strikes, minimizing “heavy” shots that come up short. The high-density tungsten toe and shaft tip weights contribute to its high MOI and produce tighter dispersion patterns. The hydropearl 2.0 chrome finish delivers consistent performance from wet or dry grass.
UK RRP: £150 per club with steel shaft; £160 per club with graphite shaft