NEW BALLS! Titleist introduce 3rd generation AVX golf ball as alternative to PRO V1 and PRO V1X ball

Image credit: Titleist

Golf ball giants Titleist have introduced their third generation of its AVX golf ball, which they say improves upon short game spin and control, increasing driver distance, and providing even softer feel.

The original AVX was engineered by Titleist in 2018 as a performance alternative to its flagship Pro V1 and Pro V1x by offering the lowest flight, lowest spin and softest feel of the three premium offerings. The new AVX reflects further advancements in the brand’s industry-leading multi-component technology with additional breakthrough results for golfers who prioritise distance and extremely soft feel in a urethane covered golf ball.

Image credit: Titleist

Frederick Waddell, Director of Golf Ball Product Management, Titleist, said: “Flight, Spin, and Feel are three key performance attributes we evaluate during our green-to-tee fittings and golf ball selection.

“AVX provides a low flight, low spin, exceptionally soft feel alternative to Pro V1 and Pro V1x. With these three golf balls, plus Pro V1x Left Dash, every golfer that prioritizes performance can find a precise fit for their game.”

The AVX is aiming to be a premium, technologically advanced golf ball.

Image credit: Titleist

Waddell added: “With new AVX, we focused on what AVX golfers are asking for: improving upon the already incredible distance and feel that golfers love, while enhancing greenside spin.

“We achieved this by softening the urethane cover to achieve greater short game performance, while adding a new core formulation for speed, and new aerodynamics for flight stability and more distance.”

Now for a FIRST LOOK at the technical side…

The NEW Titleist AVX golf ball has been reengineered to deliver on performance in a low compression, multi-layered construction through proprietary core, cover and aerodynamic technologies:

NEW REFORMULATED CORE generates high speed and low long game spin to drive more distance with exceptionally soft feel.

Increases stiffness of the outermost portions of the core
Keeps the center of the core soft
Incrementally decreases driver and long game spin
High Flex Casing layer promotes high ball speed and low spin on long shots for enhanced distance

Image credit: Titleist

NEW SOFTER COVER contributes to increased greenside spin and control.

Specific formulation developed by Titleist R&D, and precisely and exclusively cast by Golf Ball Operations.
Increases the soft (urethane cover) over hard (high flex casing) differential which contributes to improved short game and greenside spin.

Image credit: Titleist

NEW 348 TETRAHEDRAL CATENARY AERODYNAMIC DIMPLE PATTERN delivers a piercing, low trajectory while providing a consistent ball flight on all shots.