MADE TO BE REMADE: adidas Golf polos cool on the green and environmentally green
adidas Golf has released a new range of golf polo tops that both performs on the golf course and whilst also limiting the products environmental impact.
The new Made To Be Remade concept is a specifically designed polo that can be remade into something new once it reaches the end of its use.
The concept works by the polo shirts being worn, worn out and then returned back to adidas. They will then grind it, shred it, and turn into something new. The end of one product is the beginning of the next, with no compromise on performance.
Golfers can keep the specially designed polos in play for as long as they wish and then return it to adidas so that the materials can one day be used again.
Jennie Ko, adidas Golf director of apparel design, said: “Our intention with the Made To Be Remade Polo is to invite the wearer into this circular product process, from creation to recreation.
“Golfers will still benefit by getting a product that performs on the course but will also have the opportunity to limit a product’s impact on the environment.”
The polo will be offered in two limited-edition colorways and will come with a special QR code tag located near the hem on the right-hand side. Once this QR code is scanned, it will take the wearer to our Made To Be Remade digital hub. It’s here where they can start their return once they’ve gotten the most out of the polo, learn more about our sustainability commitments as a brand and explore other Made To Be Remade products. In order to give wearers enough time to wear down the polo, the return for remaking process will open 100 days after purchase.
The Made To Be Remade Polo will be available from 19 May and exclusively to members of the adiClub, which is free to join.
Members can purchase the Made To Be Remade polo on adidas.com and the adidas app. It will be available in men’s sizing to start, with women’s options available later this year.
