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LIV Golf's Majesticks GC launches London initiative promoting youth development through golf


Image credit: Montana Pritchard/LIV Golf

LIV Golf's Majesticks GC, featuring the formidable team of Lee Westwood, Henrik Stenson, Ian Poulter, Laurie Canter, and Sam Horsfield, has announced the launch of their community impact strategy, particularly focused on their headline program, Little Sticks, in London.


The comprehensive strategy outlines their long-term vision to create a positive difference in the communities where the players reside, work, and compete. Initially, their efforts will be concentrated in Newcastle, Luton, and Orlando, FL. Little Sticks, the flagship initiative, aims to connect young individuals through the sport of golf, aiming to improve their physical health, mental well-being, and foster a sense of belonging.


Majesticks GC recognises the importance of collaboration with local stakeholders and prioritises the input of young people to develop tailored programs that have a lasting impact. Their community impact strategy ensures sustained positive outcomes for the youth, providing long-term support in the targeted communities.

The Little Sticks initiative will focus on three key areas:


1. Education: Partner organisations will receive training on utilising golf as a means of supporting the development of young individuals.

2. Engagement: Regular activities will be organised to promote physical health and mental well-being among young people.

3. Empowerment: The initiative aims to empower youth to make positive decisions for themselves and their communities.


Majesticks GC will partner with schools in Luton, including Chalk Hills Academy and Woodlands Secondary School, to launch the Little Sticks program. Pilot sessions will commence during the Autumn term, conducted on a weekly basis.


Furthermore, Majesticks GC and the Little Sticks program will have a prominent presence in the tournament Fan Village, providing young fans with numerous opportunities to participate in golf-related activities and learn more about the initiative.


The launch of Majesticks GC's community impact strategy and the Little Sticks program demonstrates their commitment to using golf as a catalyst for positive change in the lives of young people. The team's dedication to promoting youth development is commendable, and their efforts are sure to create a lasting impact in the communities they serve.


“We are thrilled to launch Little Sticks in the UK and share our wider community impact strategy. This work is integral to our team's identity, and we are passionate about helping communities access the benefits of golf,” said Ian Poulter, co-captain of Majesticks GC. “By bringing golf to communities in a format and location that resonates with them, we aim to forge positive relationships with the game."


"This week at LIV London, we are showcasing how golf can be used to create a more inclusive society,” said Lee Westwood, co-captain of the Majesticks GC. “Young people from both mainstream and special schools are participating in the same activities, fostering the sense of community we aim to build through Little Sticks."

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