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LIV Golf Partner With Trading Card Company Panini in Historic Collaboration

LIV Golf Panini Partnership
Image credit: LIV Golf

LIV Golf and The Panini Group, the globe's premier sports and entertainment collectibles corporation, have unveiled a multi-year collaboration. In this alliance, Panini will serve as the sole trading card partner for the LIV Golf League. Pioneering the creation of the inaugural official trading cards for professional team golf, Panini is set to unveil a fresh lineup of products previously unseen by enthusiasts and collectors worldwide. This landmark partnership also signifies Panini's inaugural venture into the realm of golf trading cards.

Fans are now able to pre-order LIV Golf team card sets at, with additional products to be released in the near future.

Mark Warsop, CEO of Panini America, said: "We have often thought about how to introduce some of our most popular trading card brands to golf, but the sport always had challenges. "LIV Golf brought in a whole new dynamic into the sport with their fresh, unique and innovative approach. The team and league format aligns itself to something that did not exist that creates another level of collectability for fans.

"LIV Golf, with the world’s best players and how the league targets a younger consumer audience with their event tournament format, aligns perfectly with our brands. We are excited to launch this partnership and build a lasting fan base."

Panini collaborates with numerous prominent leagues and brands in the realms of sports and entertainment, including the NFL, NBA, FIFA, Premier League, LaLiga, NASCAR, and more. Established in Modena, Italy, in 1961, the Panini Group reigns as the global leader in sticker and trading card collectibles, boasting subsidiaries across Europe, Latin America, and the United States. With a staggering portfolio of over 1,000 collection launches annually, Panini stands as a premier publisher of children's magazines and books, comics, manga, graphic novels, with an impressive output of over 7,000 publications per year across Europe and Latin America.