FIRST LOOK GOLF: The new TaylorMade P770 irons
TaylorMade Golf recently announced the latest evolution of its popular P·700 Series by adding three new models to its range: the P·770, P·7MC and P·7MB irons.
The three irons join the P·790 to form a family that the global golf brand says is built on three main pillars: feel, craftsmanship and performance.
Lets take a look at the P·770
The all-new P·770 features a compact, tour proven shape with a thinner top line, less offset in long irons and a shorter blade length when compared to P·790. With its hollow body construction and forged L-Face, the 2022 P·770 yields elevated distance, forgiveness and excellent feel in a smaller sized head.
P·770 features FLTD CG, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set to the shorter, weaker lofted irons. The tungsten weighting scheme in the long and middle irons has been redesigned, shifting more weight to the longer irons’ low tungsten mass, and a reduction in the middle irons’ tungsten, resulting in an ascending CG through the set.
This encourages easier launch and playability in the long irons, while optimising trajectory and spin in the scoring clubs. The intuitive concept promotes consistency and control from top to bottom.
The sound and feel of P·770 is said to be ‘pristine’ with the addition of SpeedFoam Air, the technology introduced in 2021 with the launch of P·790. SpeedFoam Air dampens sound and strategically supports the face with a material 69 percent less dense than SpeedFoam, which was seen in the prior generation of P·770.
In addition to the added speed made possible by the thinnest P·770 face TaylorMade has produced, the Thru-Slot Speed Pocket and Inverted Cone Technology help unlock increased ball speed across the face and forgiveness low in the face, where mis-hits happen most commonly.
Matt Bovee, Director, Irons Product Creation, said: “P·Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it just looks like a clean and classic iron with the pearl satin chrome finish and hint of mirror on the toe. On the inside, the technology we have poured into this iron creates a product that we believe is truly one of one in this space.”
770 irons are available for pre-order on 6 December and at retail beginning 20 January 20 2023 for an RRP of £165 / EURO 220 / SEK 2,286 / NOK 2,200 / DKK 1,643 / CHF 229 per iron.
P·770 is offered in 3-PW/AW and comes equipped with KBS Tour Steel shafts (X 130g, S 120g) as well as Golf Pride Z-Grip 360 in Grey/Black.
