FIRST LOOK: Callaway Golf announce brand new Big Bertha lines for 2023

It's a name that golf fans across the world know well - Big Bertha. Since its initial launch in the early 90s as a driver, the brand has now spread out to included a multitude of different clubs.
Now, Callaway Golf have officially announced two new product lineups: Big Bertha, an innovative super game-improvement family, and Big Bertha REVA, a new family that's precisely engineered for women of all skill levels.
Big Bertha is Callaway's easiest to hit lineup, and the Big Bertha REVA Family is specifically developed for women who want to hit their best shots.
Big Bertha 2023
The new Big Bertha line will include drivers, fairway woods, irons, and hybrids.
According to Callaway: "The driver is designed with an ultra-low, forward CG for players who want to reduce their slice for straight distance and an easy launch. Fairway woods are built with extremely forgiving Big Bertha shaping, easy launch, fast ball speeds, and more accuracy so that your ball flies straight.
Hybrids feature confidence-inspiring shaping and launch extremely high from precisely positioned tungsten weighting. They're developed with an enhanced offset to limit your slice, so shots fly far and incredibly straight. The irons use cutting edge A.I. technology and premium performance materials such as Precision Tungsten Weighting to deliver easy distance and powerful shots, even on off-center hits."
Big Bertha REVA

The Big Bertha REVA line will be available in drivers, fairway woods, hybrids, and irons.
According to Callaway: "More women are playing golf than ever before, and the Company has worked extensively with data and individual player feedback to create a best-in-class lineup that's ideally suited for every level of player. The Big Bertha REVA Family is for golfers who want to swing the game in their favour with more confidence, more distance, and more accuracy on the course.
Drivers are built for maximum forgiveness and distance in an easy to launch package. From the generous profile at address to the high-strength XL face, these drivers are built for confidence, distance, and more fairways. The fairway woods feature an easy to launch shape, more loft, and a shallow face. They're paired with slightly shorter shaft lengths and powerful distance technologies for the confidence to go straight at every green.
Hybrids are extremely easy to hit from an inviting Big Bertha REVA shape and launch extremely high from precisely positioned tungsten weightings. Added loft makes these hybrids easy to launch, with models available all the way up to a 9-hybrid. The irons incorporate bespoke lofts, swingweights, shafts, and even tungsten. They're designed to help female golfers launch it higher and easier with outstanding forgiveness and powerful distance.
Availability
The new Big Bertha Family is available for pre-sale on April 21, 2023, and available at retailers nationwide on May 26, 2023.
The Big Bertha REVA Family is available for pre-sale on April 21, 2023 and available at retailers nationwide on April 28, 2023.
Cost
Big Bertha Family 2023:
Drivers - $499.99
Fairway Woods - $299.99 each
Hybrids - $259.99 each
Irons - $999.99/standard 6-Piece Steel Set, $1099.99/6-Piece Graphite Set
The Big Bertha REVA Family:
Drivers - $499.99
Fairway Woods - $299.99 each
Hybrids - $259.99 each
Irons - $999.99/standard 6-Piece Steel Set, $1099.99/6-Piece Graphite Set
For more information on these new products, visit www.callawaygolf.com.