LIV Golf and The CW Network (The CW) today announced they have entered into LIV’s first-ever U.S. broadcast television and streaming agreement.
After a competitive bidding process, LIV Golf has awarded the rights to its live event coverage in a multi-year partnership to The CW.
Beginning with the 2023 LIV Golf League season, The CW will air all 14 global events and stream the events live on The CW App.
Greg Norman, CEO & Commissioner of LIV Golf, said: "This is a momentous day for LIV Golf as this partnership is about more than just media rights. The CW will provide accessibility for our fans and maximum exposure for our athletes and partners as their reach includes more than 120 million households across the United States.
"We’re very proud to note how consequential it is that a league that has only existed for one year has secured a full broadcast deal in its debut full league season.”
Norman added: "The CW and its majority owner, Nexstar Media Group, recognize the enormous interest in and potential of our league and with their support, more fans will experience the energy and innovative competition that LIV Golf is using to reinvigorate the sport. The CW is a world-class media partner, and we are honored to be joining forces to further bring LIV Golf to life as they stake their claim in professional sports.”
The CW is seen as one of America’s five major broadcast networks, offering 14 hours of primetime programming, Monday through Sunday.
Dennis Miller, President of The CW Network, said: “Our new partnership between The CW and LIV Golf will deliver a whole new audience and add to the growing worldwide excitement for the league. With CW’s broadcasts and streams, more fans across the country and around the globe can partake in the LIV Golf energy and view its innovative competition that has reimagined the sport for players, fans and the game of golf.
“For The CW, our partnership with LIV Golf marks a significant milestone in our goal to re-engineer the network with quality, diversified programming for our viewers, advertisers and CW affiliates. This also marks the first time in The CW’s 17-year history that the network is the exclusive broadcast home for live mainstream sports.”
Will Staeger, Chief Media Officer of LIV Golf, said: “Our new multi-year partnership with The CW will unlock our ability to serve both core golf fans and to reach the casual sports and entertainment viewer as part of our mission to grow the sport,” said “Our innovative product attracts a younger viewership demographic to the table than the traditional golf fan, and we’re thrilled to be part of The CW’s growth into its new era of sports programming featuring the biggest stars in golf and our industry-leading storytelling and format.”