Golf Pride have announced the introduction of CPX, the company’s softest performance grip yet.
The new CPX — standing for “Comfort Performance Extreme” — aims to provide superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern.
Jamie Ledford, President of Golf Pride, said: “The connection between the hands and mind is critical in the game of golf.
“We’re so excited about CPX because the new design and ultra-soft rubber compound we’ve developed take this connection to the next level. Anyone who tries the CPX will immediately feel the difference.”
The new CPX is the first grip completely designed and developed at Golf Pride’s new Global Innovation Centre in Pinehurst, North Carolina. The grip is constructed from a very soft and responsive rubber compound that moulds to the golfer’s hands for the ultimate in comfort and stress relief. The soft and tacky material features a 45-degree diamond pattern inspired by the grips on BMX bikes. This new tactile design is raised to maximise contact-area with the golfer’s hands, enhancing performance. In addition, the innovative Control Core in the grip’s end-cap complements the soft rubber compound to afford the best of both worlds: maximum softness and maximum control.
Eric Gibson, Global Head of Marketing at Golf Pride, said: “We know that golfers of every calibre quest for the ‘right feel’ when they have a club in their hands,”
“The new CPX, and the marketing campaign behind it, focuses on exactly that. Golf is hard. There’s a lot to think about. We believe that the right grip can create comfort – for your hands and your mind – regardless of your skill level. We are excited to lean more into this approach in our messaging and feel it reflects the positive change and growth that golf is experiencing.”
The new CPX will be available from professional shops and selected retailers around Europe from today 1 April. To learn more, go to www.golfpride.com/cpx