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CLEVELAND GOLF: New Frontline Elite Putters with one-of-a-kind tungsten face announced

New Cleveland Golf putters
Image credit: Cleveland Golf

The all-new Frontline Elite Putter line from CLEVELAND GOLF® features eight carefully crafted models with improved forward weighting and face technology, all designed to help golfers hit straighter putts with consistent speed and distance. The Frontline Elite Putters are slated to launch in the U.S. on 22 February, 2023.

Frontline Elite Putters were carefully designed to reduce adverse effects of off-center strikes and help players sink more putts, regardless of stroke type.

How will the Frontline Elite Putter help your game?

Casey Shultz, Product Manager at Cleveland Golf, said: “For the Frontline Elite Putter, we used more than 30g of metal injection moulded tungsten across the striking area to move weight as far forward as possible.

“In a forward-weighted putter design, face rotation is significantly reduced on off center strikes. So, even if you miss-hit your putt, your ball will stay more on-line, and at the desired speed for more scoring chances.”

After computer simulation/calculations comparing forward-weighted Frontline Elite against rear-weighted competitors, the results revealed 38% improved accuracy when struck off-center.

Key Innovations Inside the Frontline Elite Putters:

  • Tungsten SOFT: A combination of Cleveland Golf’s proprietary Speed Optimised Face Technology for consistent distance on all strikes, plus tungsten material creates a forward CG for straighter, more accurate putts.

  • Stroke Specific Designs: All Frontline Elite Putters feature a grip, hosel, and alignment scheme designed specifically for either a slight arc or straight stroke type. Simple or High-Contrast alignment lines are on each head, along with patented 2135 Technology featured on mallets designs. Straight stroke designs use an oversize pistol grip, while slight arc designs use a skinny pistol design from Lamkin.

  • Consistent Swing Feel: Each model features adjustable sole weights and built-in counterbalance weights. This harmonious weighting system gives every putter an ideal, consistent swing feel, no matter the shaft length or head model.

For more information on the Frontline Elite putter line visit