Callaway has teamed up with St Andrews Links for a golf industry-first community project
Callaway has teamed up with St Andrews Links for a golf industry-first community project.
Those that have visited St Andrews recently may have seen larger than life Callaway Tour bags on display throughout the town. These distinctive golf bags are the work of local school children in St Andrews who embarked on a special project with Callaway and St Andrews Links some 18-months ago by helping design Callaway’s July Major special edition Tour Bag. The same Tour Bag that Callaway’s Staff Players will be sporting the week of The Open.
The Big Bag Trail showcases the final 10 designs and allows both the local community and visiting golfers to embark on a walking trail of this historic golfing town, and will be in place in the weeks leading up to The Open, including the week of the tournament itself.
The winning bag will be revealed the week of The Open.
Neil Howie, President and Managing Director Callaway EMEA, said: “This has become one of the most ambitious, exciting and innovative celebrations of golf we have ever undertaken, and there was no better place to do it than at the Home of Golf in Scotland, on the eve of the 150th Open."
Simon Brian, Head of St Leonards School, St Andrews, said: “Our school is known for its innovation in all aspects of education, and in its commitment to fostering a thriving community of creativity. The Callaway Golf bag design competition sparked the imagination and curiosity of so many of our students, and saw an incredible breadth of entries from our learners. The remit was in line with the approach to learning they encounter in their lives at St Leonards, that is to say guided and driven by their own individual interests and inquisitiveness, and thus giving them real ownership of their learning and real satisfaction in leading their own process of design."
Charlie Langhorne, Wild in Art Co-Founder and Managing Director: “Wild in Art passionately champions the importance of art for everybody, and the social, cultural and education benefits it provides. A Wild in Art trail always includes an educational element where schools and young people design their own smaller sculpture, which creates a parallel trail. We are absolutely delighted that for The Big Bag Trail the creativity and imagination of St Andrews pupils is the absolute focus of this fantastic campaign.”
