Callaway Golf Company announce name change to incorporate Topgolf brand
Callaway Golf Company have announced today plans to change its corporate name to Topgolf Callaway Brands Corp.
Following the Company’s merger with Topgolf in 2021, the name change reflects the Company’s brand portfolio that reaches across the full Modern Golf and active lifestyle ecosystem, including on-and off-course golf.
Chip Brewer, President and Chief Executive Officer of Callaway Golf Company, said: “We are excited to introduce Topgolf Callaway Brands, which better acknowledges our long-term strategic path forward, while emphasizing our unique and dominant leadership in the Modern Golf space.
“With the change, our new corporate identity will reinforce the opportunities that are anchored in our strong heritage business and at the same time build important awareness for our strategic shift towards exciting new ventures in the Modern Golf and active lifestyle segments.”
Brewer added: “We believe that Topgolf Callaway Brands simultaneously communicates robust growth and change along with stability and strength.”
The Company expects the corporate name change to be effective on or about 6 September 2022. In connection with the change, effective on or about 7 September 2022, the Company also intends to change its ticker symbol on the New York Stock Exchange from “ELY” to “MODG” to reflect the Company’s leadership position in the Modern Golf ecosystem.
Following the corporate name change, each of the Company’s brands will retain their unique identities and go-to market strategies. Topgolf Callaway Brands will continue to be led by the current Callaway Golf Company management team.
