Callaway has unveiled an exciting addition to its exclusive European network of High Performance Partners. Evian Resort Golf Club in France, long recognised as one of the world's premier golf experiences, has joined forces with Callaway to enhance golf retail and visitor experiences at the luxurious French destination.
This significant collaboration brings together a range of market-leading brands within the Callaway Group, including Callaway, Odyssey, Toptracer, TravisMathew, Callaway Apparel, and OGIO. The partnership aims to improve the overall golfing experience at Evian Resort Golf Club.
Evian Resort Golf Club, renowned for hosting the prestigious Amundi Evian Championship - a co-sanctioned women's Major on the Ladies European Tour and LPGA Tour, will now offer a state-of-the-art Callaway Fitting Studio and Odyssey Putting Suite. Additionally, the training facilities at the Academy will feature Toptracer technology and Chrome Soft Golf Balls.
Visiting golfers will have the opportunity to experience the latest Callaway Paradigm clubs and Odyssey Putters, as they will now be available as rental sets. Furthermore, Evian Resort Golf Club will provide demo equipment and a full custom-fitting service featuring the 2023 range. To enhance the overall experience, the staff at Evian Resort Golf Club will sport clothing from TravisMathew.
To mark the announcement, Callaway arranged a special VIP event wherein four of its Staff Players - Atthaya Thitikul, Madelene Sagstrom, Yuko Saso, and Céline Herbin - hosted interactive fitting sessions and golf clinics in the newly unveiled on-site Callaway Fitting Room and Odyssey Suite.
Neil Howie, President and Managing Director, Callaway EMEA, said: “Evian Resort Golf Club is one of Europe’s finest golf resorts and they are a very welcome addition to our select network of High Performance Partners. We very much look forward to a close working collaboration, and successfully growing our businesses together.”
Matthieu Camison, General Manager at Evian Resort Golf Club, added: “The Callaway family of brands, and their modern approach to golf and growing the game, align well with our own business objectives and this much deeper working relationship across the Callaway company adds greater depth and value to our customers and members. We’re excited to see the partnership develop over the coming months and years.”