BOUGHT: TaylorMade pitches in with acquisition of golf ball specialists Nassau
TaylorMade Golf has completed the buy-out of Korean-based Nassau Golf Co. Ltd for an undisclosed amount.
The deal represents TaylorMade’s THIRD vertical integration in its golf ball business with the new entity called TM Golf Ball Korea, joining its other golf ball manufacturing facilities - TM Golf Ball South Carolina (US) and TM Golf Ball Taiwan.
With a growing golf ball global market share, including a 176% growth rate over the last 5 years, TaylorMade hope this acquisition will further strengthen its expansion in the golf ball category. It also enables the company to better service its global businesses who are all experiencing strong demand for its cast urethane TP5/TP5X and Tour Response models, as well as its ionomer cover models like Distance+.
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. This is also TaylorMade’s second major investment in golf ball manufacturing in the last 3 years following its joint venture with Foremost Golf Co. Ltd in 2019 forming – TM Golf Ball Taiwan.
TaylorMade’s golf ball business has been growing at a rapid rate following innovations such as its 5-layer TP5, TP5X and TP5/TP5X pix models, played by some of the world’s best golfers, which includes Rory McIlroy, Dustin Johnson, Collin Morikawa and Rickie Fowler.
"This acquisition further supports TM’s strategic plan to create vertical integration in the company’s golf ball supply chain. TM Golf Ball Korea now joins TM Golf Ball Taiwan and TM Golf Ball South Carolina to service the global demand requirements for our rapidly growing golf ball business."
David Abeles, CEO, TaylorMade Golf