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American Golf launches its official 2023 The Open Collection

Image credit: American Golf

Europe’s leading golf retailer, American Golf has launched its SS23 The Open Collection, an officially licensed range of apparel inspired by The Open.

The range offers a classic style in an affordable price range without compromising on quality that will appeal to golfers at every level. The six-strong brand new Fashion range is designed to complement the existing Core range which includes apparel designed in collaboration with Stromberg for men, women, and children. The full collection comprises polos, shorts, trousers, and waterproofs plus a full range of stylish, high-tech golfing accessories and equipment including tees, golf bags, luggage, and trolleys which encompass the iconic Claret Jug logo.

Scott Taylor, Marketing Director at American Golf said: “We’re very happy to be launching our SS23 The Open Collection just four weeks ahead of The Open Championship, which this year we’re delighted is being held at Royal Liverpool, Hoylake, around the corner from American Golf’s Warrington head office.

“Stromberg’s The Open Collection like the rest of the range offers exceptional quality at an accessible price point – we can’t wait to showcase it!”

Read on to discover the SS23 The Open Collection, available exclusively instore and online at

First Look Golf’s Top Picks…

The Stromberg Athena mid layer has a stretch construction for freedom of movement and a front zip opening for easy adjustability.

The material is moisture-wicking and offers an outstanding UPF 50 protection rating to keep you safe from harmful rays.

Highlighted with a heat-sealed transfer print logo of The Open with the world-famous Claret Jug to give you the confidence to perform during your golf game.

Available in sizes Small, Medium, Large, XL and XXL.

These The Open Treborn golf shorts are constructed with a blend of performance fabrics, making them lightweight and breathable with an element of stretch to allow you to play in comfort while out on the course.

Available in classic white and navy, allowing you to easily team with your favourite golf polo this season, the shorts are highlighted with a sublimated repeat print of the Claret Jug, plus Stromberg and official Claret Jug branding.

Available in waist sizes 30, 32, 34, 36, 38