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adidas strengthens performance range with new ZG23 footwear and Ultimate365 TOUR apparel
adidas have launched two product ranges across footwear and apparel – ZG23 and Ultimate365 TOUR – that utilise the latest materials and technologies from the 3-Stripes to help golfers everywhere perform their best.
What is ZG23?
ZG23 is the newest model in adidas’ footwear range that continues to provide golfers with a lightweight option that doesn’t compromise on performance. Following the successful launch of the ZG21 footwear in 2021, adidas completely redesigned the outsole and upper of ZG23 so that golfers could experience increased traction, stability, and comfort.
These key updates include the introduction of adidas’ LIGHSTRIKE and LIGHTSTRIKE PRO cushioning systems, which can be found in other categories such as adidas’ basketball and running footwear. The major updates to ZG23 include:
LIGHTSTRIKE / LIGHTSTRIKE PRO
A revamped midsole combines adidas’ unique cushioning system to give golfers both stability and comfort in one package. The firmer, and more stable, LIGHTSTRIKE encompasses the perimeter or frame of the midsole while the softer and more cushioned LIGHTSTRIKE PRO is used inside this frame.
ULTRA-LIGHT STABILITY FIN
A revamped midsole combines adidas’ unique cushioning system to give golfers both stability and comfort in one package. The firmer, and more stable, LIGHTSTRIKE encompasses the perimeter or frame of the midsole while the softer and more cushioned LIGHTSTRIKE PRO is used inside this frame.
D-TRAXION
While still featuring the six-cleat SWINGPLANE TRACTION from ZG21, adidas researched the swings of its tour professionals to find an even better configuration for the secondary lugs to help provide increased grip across a variety of conditions.
ZG23 will come in five models: men’s and women’s laced, men’s and women’s BOA®, and a simplified laced offering for junior golfers.
Speaking to the upgrades on the new ZG23 footwear, Masun Denison, Global Footwear Director, adidas Golf, said:
“Golfers continue to look for a lightweight footwear option that has zero performance sacrifices. Building off our success with ZG21, we pushed ourselves to shave as much weight as possible while enhancing and improving the key areas of stability, traction, and comfort – all critical to helping golfers perform on the course. With the introduction of LIGHTSTRIKE PRO in ZG23, we were able to take the ZG franchise to the next level.”
Ultimate365 TOUR Apparel
In apparel, the new Ultimate365 TOUR range is a showcase of the best materials from adidas designed to give golfers the ultimate edge on the course. Each piece within the men’s and women’s ranges was designed to benefit areas where golfers need it most. These key materials include:
No-Show
First developed by the golf category at adidas, the No-Show materials are designed to hide the appearance of sweat through the combination of hydrophobic and hydrophilic yarns in a double-knit construction.
PRIMEKNIT
Constructed entirely in one piece, PRIMEKNIT provides a better fit while using less material and producing less waste.
Textured Mesh
Inspired by the way plants exchange gas with the environment through microscopic pores in leaves, this material is designed to open during movement to allow cool air to pass through between the material and the skin.
Tech Nylon
While offering great structure and durability, this lightweight stretch woven is engineered to move with the athlete, encouraging a better range of motion for pinnacle performance.
Referencing the new Ultimate365 TOUR apparel, Shaun Madigan, Global Director of Apparel, adidas Golf, said:
“We designed this apparel so that golfers had access to the best materials from our brand all in one place. Every single piece in the Ultimate365 TOUR range was designed with performance in mind, and we know golfers everywhere will be able to feel and appreciate the difference.”
The Ultimate365 TOUR apparel range and the new ZG23 footwear is available now on adidas.com, the adidas app and at select retailers worldwide.
